________________________________________________________________________________________________________________ Faculty Mikolaj The month of january Piskorski and you will Hanna Halaburda and you will Research Affiliate Troy Smith prepared this situation. HBS times was developed only since cause for class talk. Instances are not meant to act as recommendations, resources of number one investigation, or photos away from effective or ineffective government. Copyright © 2008 President and you can Fellows regarding Harvard University. To get duplicates otherwise demand permission to reproduce product, call step one-800-545-7685, create Harvard Team University Publishing, Boston, MA 02163, otherwise check out hbsp.harvard.edu/teachers. So it book may not be digitized, photocopied, otherwise reproduced, published, or carried, with no consent out-of Harvard Business College.

Greg Waldorf, the fresh new Chief executive officer of eHarmony, was in their auto riding down the Road 10 Freeway immediately after 1 day-long meeting with eHarmony’s senior management cluster. The sole reason for which appointment would be to regulate how the newest organization would be to target present competitor measures. After of several deliberations, Waldorf’s manager group was able to select four strategic alternatives. Now, Waldorf and you may Greg Steiner, this new Chairman and you will COO, who was sitting close to your, was basically debating and therefore option the organization is go after.

Given that a few whizzed along the vehicles pond lane, passageway vehicles trapped in guests, they reflected towards eHarmony’s triumph. This online personals web site directed relationships-minded some body and you will provided a different product that combined a thorough dating questionnaire, a complex coordinating program and you will a guided communications program. (more…)